Midsona Case Study

Midsona develop, produce, and market products in a variety of channels like FMCG, pharmacies, health stores, gyms, and online with the aim to help people achieve a healthier life. They are currently a leader in the Nordic region with the ambition to become a leader in the rest of Europe.

Their strong brands offer organic/plant-based food, health food, and consumer health products – they also have a large range of products for those sensitive to lactose or gluten.

Midsona has their head office located in Malmö, Sweden and are noted on Nasdaq Stockholm Mid Cap. They operate in Sweden, Denmark, Finland, Norway, Germany, France, and Spain.

Midsona were working with a lot of different suppliers across the world to get their foodstuff products out on the shelves. Each region they operated in was responsible for their suppliers, which led to several different ways of keeping track of quality assurance and food & safety. This, in turn, led to inefficiencies when onboarding new suppliers, mapping out supplier risk & performance, and conducting on-site audits where needed.

In 2019, when they decided to manage all suppliers from the same region, they recognized the need to improve their data collection by centralizing information so it would be accessible to all regions.

Kodiak Hub's platform consolidated Midsona's supplier data into one platform for all teams to access.

With the help of Kodiak Hub's global attribute library and simple drag-and-drop supplier self-assessments templates, they could create more robust self-assessments for their supplier base. The collaboration tool made it easier to follow up whenever data was missing or expiring. Which meant gathering data and more thorough knowledge about their suppliers became less of a hassle.

Kodiak Hub's Supply Chain Risk Map gave them a better understanding of the macro risks associated with their suppliers. Together with Kodiak's integrated third-party data sources and Midsona's own supplier self-assessments, they compiled the data into clear supplier scorecards and analytics. Which enhanced their ability to analyze their supplier base's performance and risks.

The adoption of Kodiak Hub's SRM platform led to Midsona experiencing a significant improvement in collaboration between their Quality and Purchasing departments, as they work a lot closer today and understands each other's challenges better.

They have seen their everyday supplier management work being more efficient while the time to qualify and approve new suppliers also has gone down significantly.

But most of all, they are earning a lot more knowledge about their suppliers compared to what they did before. It's been a lot easier to know which suppliers are high risk and why they are high risk. Today, the on-site audits Midsona conducts are based on what they see in the Kodiak Hub platform and it's all documented and fed into their dashboards.